YMYL
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Your Money or Your Life |
|---|---|
| Categories | Business & Finance |
YMYL stands for Your Money or Your Life, a marketing & advertising abbreviation.
Google's term for topics where poor-quality information could harm a person's health, financial stability, safety or well-being, such as medical advice, investing, legal matters and news. Pages on these topics are held to higher quality standards.
Example: Because the site gives tax advice, it's YMYL, so every article needs an expert reviewer.
Usage notes
The label comes from Google's Search Quality Rater Guidelines. SEO practitioners note that ranking volatility after core algorithm updates is often greatest in YMYL niches.
Related abbreviations
More marketing & advertising abbreviations
- 4Ps – Product, price, place, promotion
- ABM – Account-based marketing
- ACV – Annual contract value
- AIDA – Attention, interest, desire, action
- AOR – Agency of record
- ATL – Above the line
- B2B – Business-to-business
- B2B2C – Business-to-business-to-consumer
- B2C – Business-to-consumer
- B2G – Business-to-government
- BANT – Budget, authority, need, timeline
- BOFU – Bottom of the funnel