BOFU
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Bottom of the funnel |
|---|---|
| Categories | Business & Finance |
BOFU stands for Bottom of the funnel, a marketing & advertising abbreviation.
Decision stage of the funnel, when prospects are ready to buy, served by free trials, demos, pricing pages, testimonials and limited-time offers.
Example: BOFU keywords like "best CRM pricing" convert far better than general ones.
Usage notes
Paid search budgets often prioritize BOFU keywords because intent and conversion rates are highest.
Related abbreviations
More marketing & advertising abbreviations
- ATL – Above the line
- B2B – Business-to-business
- B2B2C – Business-to-business-to-consumer
- B2C – Business-to-consumer
- B2G – Business-to-government
- BANT – Budget, authority, need, timeline
- BTL – Below the line
- C2C – Consumer-to-consumer
- CAC – Customer acquisition cost
- CDP – Customer data platform
- CES – Customer effort score
- CLV – Customer lifetime value