ABM
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Account-based marketing |
|---|---|
| Categories | Business & Finance |
ABM stands for Account-based marketing, a marketing & advertising abbreviation.
B2B strategy that treats specific high-value companies as markets of one, coordinating personalized ads, content, events and sales outreach to the buying group within each target account instead of casting a wide net for leads.
Example: Our ABM program targets 50 hospital systems with tailored content for each CIO.
Usage notes
The term was coined by ITSMA, a technology services marketing association, in 2004. Programs range from one-to-one campaigns for a handful of strategic accounts to programmatic ABM covering thousands. In defense, ABM means anti-ballistic missile.
Related abbreviations
More marketing & advertising abbreviations
- 4Ps – Product, price, place, promotion
- ACV – Annual contract value
- AIDA – Attention, interest, desire, action
- AOR – Agency of record
- ATL – Above the line
- B2B – Business-to-business
- B2B2C – Business-to-business-to-consumer
- B2C – Business-to-consumer
- B2G – Business-to-government
- BANT – Budget, authority, need, timeline
- BOFU – Bottom of the funnel
- BTL – Below the line