AIDA
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Attention, interest, desire, action |
|---|---|
| Categories | Business & Finance |
AIDA stands for Attention, interest, desire, action, a marketing & advertising abbreviation.
Classic model of the stages a persuasive message should move a prospect through: capture attention, build interest, create desire for the product and prompt action. It is used to structure ads, sales letters and landing pages.
Example: The landing page follows AIDA: bold headline, demo video, testimonials, then the signup button.
Usage notes
Usually credited to advertising pioneer E. St. Elmo Lewis around 1898. Later variants add stages such as satisfaction or conviction. Modern critics note that real purchase journeys are less linear, but AIDA remains a staple of copywriting training.
Related abbreviations
More marketing & advertising abbreviations
- 4Ps – Product, price, place, promotion
- ABM – Account-based marketing
- ACV – Annual contract value
- AOR – Agency of record
- ATL – Above the line
- B2B – Business-to-business
- B2B2C – Business-to-business-to-consumer
- B2C – Business-to-consumer
- B2G – Business-to-government
- BANT – Budget, authority, need, timeline
- BOFU – Bottom of the funnel
- BTL – Below the line