VTR

Business & Finance abbreviation · Marketing & Advertising

VTR
Stands forView-through rate
CategoriesBusiness & Finance

VTR stands for View-through rate, a marketing & advertising abbreviation.

Percentage of video ad impressions in which the viewer watched to completion or to a defined threshold, used to compare creative and placements. In display advertising, view-through also describes conversions that occur after an ad was seen but not clicked.

Example: Shorter cuts of the ad lifted VTR from 38% to 61%.

Usage notes

Platforms define completion differently, so VTR benchmarks are platform-specific.

More marketing & advertising abbreviations

  • 4Ps – Product, price, place, promotion
  • ABM – Account-based marketing
  • ACV – Annual contract value
  • AIDA – Attention, interest, desire, action
  • AOR – Agency of record
  • ATL – Above the line
  • B2B – Business-to-business
  • B2B2C – Business-to-business-to-consumer
  • B2C – Business-to-consumer
  • B2G – Business-to-government
  • BANT – Budget, authority, need, timeline
  • BOFU – Bottom of the funnel

See all 111 marketing & advertising abbreviations →

Edited by the AbbreviationList.com team. Spotted an error or a missing meaning? Contact us.