eCPM
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Effective cost per mille |
|---|---|
| Categories | Business & Finance |
eCPM stands for Effective cost per mille, a marketing & advertising abbreviation.
Revenue or cost per 1,000 impressions calculated after the fact, regardless of how the ads were actually priced. Publishers use it to compare earnings from CPC, CPA and CPM deals on a common basis: total earnings divided by impressions, times 1,000.
Example: The rewarded video placement earns an eCPM of $14, triple our banner ads.
Usage notes
App developers and website publishers rank ad networks by eCPM in waterfall and bidding setups. Because it reflects fill rate, seasonality and audience, eCPM rises sharply in the fourth quarter as advertisers spend more before the holidays.
Related abbreviations
More marketing & advertising abbreviations
- DOOH – Digital out-of-home
- DPA – Dynamic product ads
- DR – Domain Rating
- DSP – Demand-side platform
- DTC – Direct-to-consumer
- E-E-A-T – Experience, expertise, authoritativeness, trustworthiness
- EDM – Email direct marketing
- ESP – Email service provider
- GA4 – Google Analytics 4
- GBP – Google Business Profile
- GMB – Google My Business
- GRP – Gross rating point