E-E-A-T
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Experience, expertise, authoritativeness, trustworthiness |
|---|---|
| Categories | Business & Finance |
E-E-A-T stands for Experience, expertise, authoritativeness, trustworthiness, a marketing & advertising abbreviation.
Quality concept from Google's Search Quality Rater Guidelines describing the signals that make content credible: first-hand experience, subject expertise, recognition as an authority and overall trustworthiness, with trust treated as the most important.
Example: The health articles now carry physician bylines and sources to strengthen E-E-A-T.
Usage notes
The original E-A-T appeared in the guidelines in 2014, and Google added the extra "experience" in December 2022. Human raters' assessments do not directly change rankings but help Google evaluate algorithm changes. Standards are highest for YMYL topics.
Related abbreviations
More marketing & advertising abbreviations
- DMP – Data management platform
- DOOH – Digital out-of-home
- DPA – Dynamic product ads
- DR – Domain Rating
- DSP – Demand-side platform
- DTC – Direct-to-consumer
- eCPM – Effective cost per mille
- EDM – Email direct marketing
- ESP – Email service provider
- GA4 – Google Analytics 4
- GBP – Google Business Profile
- GMB – Google My Business