TCV
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Total contract value |
|---|---|
| Categories | Business & Finance |
TCV stands for Total contract value, a marketing & advertising abbreviation.
Full value of a customer contract over its entire term, including recurring fees and one-time charges such as implementation or training.
Example: The three-year renewal brings $270K in TCV.
Usage notes
TCV is often reported alongside ACV in sales bookings, and the two diverge for multi-year deals.
Related abbreviations
More marketing & advertising abbreviations
- SMM – Social media marketing
- SMO – Social media optimization
- SOV – Share of voice
- SQL – Sales-qualified lead
- SSP – Supply-side platform
- STP – Segmentation, targeting and positioning
- TOFU – Top of the funnel
- TRP – Target rating point
- TTL – Through the line
- UGC – User-generated content
- USP – Unique selling proposition
- UTM – Urchin Tracking Module