SMO

Business & Finance abbreviation · Marketing & Advertising

SMO
Stands forSocial media optimization
CategoriesBusiness & Finance

SMO stands for Social media optimization, a marketing & advertising abbreviation.

Practice of making content and profiles more shareable and visible on social platforms, through share buttons, compelling previews, consistent profiles and posting strategy, analogous to SEO for social networks.

Example: Add Open Graph tags so the SMO basics are covered when links are shared.

Usage notes

Marketing author Rohit Bhargava is credited with coining the term in 2006.

More marketing & advertising abbreviations

  • SEM – Search engine marketing
  • SEO – Search engine optimization
  • SERP – Search engine results page
  • SFA – Sales force automation
  • SLG – Sales-led growth
  • SMM – Social media marketing
  • SOV – Share of voice
  • SQL – Sales-qualified lead
  • SSP – Supply-side platform
  • STP – Segmentation, targeting and positioning
  • TCV – Total contract value
  • TOFU – Top of the funnel

See all 111 marketing & advertising abbreviations →

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