TACoS
Business & Finance abbreviation · E-commerce & Retail
| Stands for | Total advertising cost of sale |
|---|---|
| Categories | Business & Finance |
TACoS stands for Total advertising cost of sale, an e-commerce & retail abbreviation.
Amazon seller metric equal to ad spend divided by total sales, including organic sales, showing how dependent a product's revenue is on advertising.
Example: Our TACoS fell to 8% as organic rank improved.
Usage notes
A falling TACoS while sales grow suggests advertising is building lasting organic visibility.
Related abbreviations
More e-commerce & retail abbreviations
- 3DS – 3-D Secure
- ACoS – Advertising cost of sale
- AOV – Average order value
- ASIN – Amazon Standard Identification Number
- ASP – Average selling price
- ATC – Add to cart
- ATV – Average transaction value
- AVS – Address Verification Service
- BFCM – Black Friday Cyber Monday
- BIN – Buy It Now
- BNIB – Brand new in box
- BNPL – Buy now, pay later