ATV

Abbreviation with 2 meanings

ATV
Stands forAll-terrain vehicle
Meanings2
CategoriesTransportation & Travel, Business & Finance

ATV has two meanings. It stands for All-terrain vehicle (driving) or Average transaction value (e-commerce & retail).

Meanings of ATV at a glance

#ATV stands forContext
1All-terrain vehicleTransportation & Travel › Driving
2Average transaction valueBusiness & Finance › E-commerce & Retail

1. All-terrain vehicle

Transportation & Travel · Driving Abbreviations

Small off-road motor vehicle with a straddle seat, handlebars and usually four low-pressure tires, used for recreation, farming and hunting. ATVs are designed for one rider, though some models allow a passenger.

Example: Never let kids ride an adult-size ATV; most deaths involve rollovers.

Also called a quad or four-wheeler. Three-wheeled ATVs were withdrawn from the US market in 1988 under an agreement with the Consumer Product Safety Commission because of rollover deaths. Most states restrict ATV use on public roads. ATVs differ from side-by-side UTVs, which have bench seats and steering wheels.

2. Average transaction value

Business & Finance · E-commerce & Retail Abbreviations

Average amount spent per transaction in a store or on a channel, calculated as total sales divided by the number of transactions, the in-store counterpart of average order value.

Example: ATV rose after we moved gift sets next to the registers.

Along with traffic and conversion, ATV is one of the levers in the classic retail sales equation. The letters also mean all-terrain vehicle.

More driving abbreviations

  • AADT – Annual average daily traffic
  • BI – Bodily injury liability
  • BMV – Bureau of Motor Vehicles
  • CAFE – Corporate Average Fuel Economy
  • CDL – Commercial driver's license
  • CLP – Commercial learner's permit
  • CMV – Commercial motor vehicle
  • CR – County Road

See all 54 driving abbreviations →

More e-commerce & retail abbreviations

  • AOV – Average order value
  • ASIN – Amazon Standard Identification Number
  • ASP – Average selling price
  • ATC – Add to cart
  • AVS – Address Verification Service
  • BFCM – Black Friday Cyber Monday
  • BIN – Buy It Now
  • BNIB – Brand new in box

See all 75 e-commerce & retail abbreviations →