SERP
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Search engine results page |
|---|---|
| Categories | Business & Finance |
SERP stands for Search engine results page, a marketing & advertising abbreviation.
Page a search engine displays in response to a query, containing organic results, paid ads and features such as featured snippets, maps, "People also ask" boxes, shopping carousels and AI-generated answers.
Example: We rank fifth, but the SERP is so crowded with ads and maps that we're below the fold on mobile.
Usage notes
SERP features have steadily reduced clicks to ordinary organic results, a trend accelerated by Google's AI Overviews from 2024. SEO tools track not just ranking position but which SERP features a site appears in. Pronounced "surp."
Related abbreviations
More marketing & advertising abbreviations
- RPM – Revenue per mille
- RTB – Real-time bidding
- SAL – Sales-accepted lead
- SEA – Search engine advertising
- SEM – Search engine marketing
- SEO – Search engine optimization
- SFA – Sales force automation
- SLG – Sales-led growth
- SMM – Social media marketing
- SMO – Social media optimization
- SOV – Share of voice
- SQL – Sales-qualified lead