RTB
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Real-time bidding |
|---|---|
| Categories | Business & Finance |
RTB stands for Real-time bidding, a marketing & advertising abbreviation.
Auction method in programmatic advertising in which each individual ad impression is offered to buyers and sold to the highest bidder in the fraction of a second while a web page or app loads, usually within about 100 milliseconds.
Example: Through RTB, the airline bids higher on impressions from users who recently searched flights.
Usage notes
Most RTB traffic follows the Interactive Advertising Bureau's OpenRTB protocol. European privacy regulators and advocates have criticized RTB because bid requests can broadcast personal data to many companies.
Related abbreviations
More marketing & advertising abbreviations
- PQL – Product-qualified lead
- PR – Public relations
- RFM – Recency, frequency, monetary value
- ROAS – Return on ad spend
- ROMI – Return on marketing investment
- RPM – Revenue per mille
- SAL – Sales-accepted lead
- SEA – Search engine advertising
- SEM – Search engine marketing
- SEO – Search engine optimization
- SERP – Search engine results page
- SFA – Sales force automation