NAP
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Name, address, phone number |
|---|---|
| Categories | Business & Finance |
NAP stands for Name, address, phone number, a marketing & advertising abbreviation.
Core business identity details that local SEO practitioners keep identical across a website, Google Business Profile, maps and directories, because inconsistent listings can weaken local search rankings.
Example: Our old suite number still appeared on 30 directories, so we cleaned up the NAP.
Usage notes
Citation management tools scan and correct NAP data across hundreds of listing sites.
Related abbreviations
More marketing & advertising abbreviations
- LTV – Lifetime value
- MarCom – Marketing communications
- MDF – Market development funds
- MEDDIC – Metrics, economic buyer, decision criteria, decision process…
- MOFU – Middle of the funnel
- MQL – Marketing-qualified lead
- NPS – Net Promoter Score
- OOH – Out-of-home advertising
- OTT – Over-the-top
- PESO – Paid, earned, shared, owned media
- PLA – Product listing ad
- PLG – Product-led growth