OOH
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Out-of-home advertising |
|---|---|
| Categories | Business & Finance |
OOH stands for Out-of-home advertising, a marketing & advertising abbreviation.
Advertising that reaches people outside their homes, including billboards, transit ads on buses and subways, airport displays, street furniture such as bus shelters, and place-based screens in gyms or malls.
Example: The festival's OOH campaign covered every subway station near the venue.
Usage notes
Billboards are among the oldest forms of mass advertising, and the US trade body, the Outdoor Advertising Association of America, dates to 1891. OOH cannot be skipped or blocked, a selling point in the digital age. Federal and local laws restrict billboards near highways and in some cities.
Related abbreviations
More marketing & advertising abbreviations
- MDF – Market development funds
- MEDDIC – Metrics, economic buyer, decision criteria, decision process…
- MOFU – Middle of the funnel
- MQL – Marketing-qualified lead
- NAP – Name, address, phone number
- NPS – Net Promoter Score
- OTT – Over-the-top
- PESO – Paid, earned, shared, owned media
- PLA – Product listing ad
- PLG – Product-led growth
- PMax – Performance Max
- PMP – Private marketplace