MDF

Business & Finance abbreviation · Marketing & Advertising

MDF
Stands forMarket development funds
CategoriesBusiness & Finance

MDF stands for Market development funds, a marketing & advertising abbreviation.

Money a manufacturer or vendor gives channel partners, such as resellers and distributors, to spend on approved marketing activities that promote its products.

Example: The reseller used MDF to pay for a joint webinar and ads with the software vendor.

Usage notes

Partners usually submit proof of performance to claim reimbursement; co-op advertising funds work similarly in retail.

More marketing & advertising abbreviations

  • IMC – Integrated marketing communications
  • IO – Insertion order
  • KOL – Key opinion leader
  • LP – Landing page
  • LTV – Lifetime value
  • MarCom – Marketing communications
  • MEDDIC – Metrics, economic buyer, decision criteria, decision process…
  • MOFU – Middle of the funnel
  • MQL – Marketing-qualified lead
  • NAP – Name, address, phone number
  • NPS – Net Promoter Score
  • OOH – Out-of-home advertising

See all 111 marketing & advertising abbreviations →

Edited by the AbbreviationList.com team. Spotted an error or a missing meaning? Contact us.