MEDDIC
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Metrics, economic buyer, decision criteria, decision process, identify pain, champion |
|---|---|
| Categories | Business & Finance |
MEDDIC stands for Metrics, economic buyer, decision criteria, decision process, identify pain, champion, a marketing & advertising abbreviation.
Enterprise sales qualification method that checks six elements of a deal: quantified business impact, the person who controls budget, how options will be judged, the steps and approvals to buy, the pain driving change, and an internal advocate.
Example: Our forecast only includes deals with every MEDDIC field filled in.
Usage notes
Developed at Parametric Technology Corporation in the 1990s; extended versions such as MEDDPICC add paper process and competition.
Related abbreviations
More marketing & advertising abbreviations
- IO – Insertion order
- KOL – Key opinion leader
- LP – Landing page
- LTV – Lifetime value
- MarCom – Marketing communications
- MDF – Market development funds
- MOFU – Middle of the funnel
- MQL – Marketing-qualified lead
- NAP – Name, address, phone number
- NPS – Net Promoter Score
- OOH – Out-of-home advertising
- OTT – Over-the-top