PESO
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Paid, earned, shared, owned media |
|---|---|
| Categories | Business & Finance |
PESO stands for Paid, earned, shared, owned media, a marketing & advertising abbreviation.
Model for planning communications across four media types: paid advertising, earned media coverage, shared social media content and owned channels such as a company website, blog or newsletter.
Example: Our PESO plan pairs the press announcement with paid amplification and a blog post.
Usage notes
Communications strategist Gini Dietrich introduced the PESO model in 2014 to show how public relations and marketing channels overlap.
Related abbreviations
More marketing & advertising abbreviations
- MOFU – Middle of the funnel
- MQL – Marketing-qualified lead
- NAP – Name, address, phone number
- NPS – Net Promoter Score
- OOH – Out-of-home advertising
- OTT – Over-the-top
- PLA – Product listing ad
- PLG – Product-led growth
- PMax – Performance Max
- PMP – Private marketplace
- POD – Point of difference
- POP – Point of purchase