MarCom

Business & Finance abbreviation · Marketing & Advertising

MarCom
Stands forMarketing communications
CategoriesBusiness & Finance

MarCom stands for Marketing communications, a marketing & advertising abbreviation.

Messages and media a company uses to communicate with its market, including advertising, public relations, content, events, collateral and social media, and the team responsible for them.

Example: Send the product sheet to MarCom for brand review before it goes to the trade show.

Usage notes

Also written marcom or MarComms. In large organizations, MarCom teams typically manage brand consistency while product marketing focuses on positioning and launches.

More marketing & advertising abbreviations

  • ICP – Ideal customer profile
  • IMC – Integrated marketing communications
  • IO – Insertion order
  • KOL – Key opinion leader
  • LP – Landing page
  • LTV – Lifetime value
  • MDF – Market development funds
  • MEDDIC – Metrics, economic buyer, decision criteria, decision process…
  • MOFU – Middle of the funnel
  • MQL – Marketing-qualified lead
  • NAP – Name, address, phone number
  • NPS – Net Promoter Score

See all 111 marketing & advertising abbreviations →

Edited by the AbbreviationList.com team. Spotted an error or a missing meaning? Contact us.