KOL
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Key opinion leader |
|---|---|
| Categories | Business & Finance |
KOL stands for Key opinion leader, a marketing & advertising abbreviation.
Influential person whose views shape opinions in a field: in pharmaceutical marketing, respected physicians and researchers who speak about treatments; in China and wider Asia, the standard term for social media influencers.
Example: The brand partnered with five beauty KOLs on Xiaohongshu for the launch.
Usage notes
Chinese marketing also distinguishes KOCs (key opinion consumers), ordinary users whose reviews carry peer credibility. In the pharmaceutical industry, relationships with KOLs are subject to disclosure rules such as the US Open Payments program created under the Affordable Care Act.
Related abbreviations
More marketing & advertising abbreviations
- GMB – Google My Business
- GRP – Gross rating point
- GTM – Google Tag Manager
- ICP – Ideal customer profile
- IMC – Integrated marketing communications
- IO – Insertion order
- LP – Landing page
- LTV – Lifetime value
- MarCom – Marketing communications
- MDF – Market development funds
- MEDDIC – Metrics, economic buyer, decision criteria, decision process…
- MOFU – Middle of the funnel