CSAT

Business & Finance abbreviation · Marketing & Advertising

CSAT
Stands forCustomer satisfaction score
CategoriesBusiness & Finance

CSAT stands for Customer satisfaction score, a marketing & advertising abbreviation.

Survey metric asking customers to rate their satisfaction with a product, purchase or support interaction, usually on a 1 to 5 scale. The score is commonly reported as the percentage of respondents choosing the top two ratings.

Example: Support CSAT dipped to 82% during the outage week.

Usage notes

CSAT measures short-term satisfaction with a specific interaction, unlike NPS, which aims at overall loyalty. Response rates and survey timing strongly affect results, so trends matter more than single scores. Pronounced "SEE-sat."

More marketing & advertising abbreviations

  • CPL – Cost per lead
  • CPM – Cost per mille
  • CPP – Cost per point
  • CPQ – Configure, price, quote
  • CPV – Cost per view
  • CRM – Customer relationship management
  • CTA – Call to action
  • CTOR – Click-to-open rate
  • CTR – Click-through rate
  • CTV – Connected TV
  • CVR – Conversion rate
  • CX – Customer experience

See all 111 marketing & advertising abbreviations →

Edited by the AbbreviationList.com team. Spotted an error or a missing meaning? Contact us.