CPQ

Business & Finance abbreviation · Marketing & Advertising

CPQ
Stands forConfigure, price, quote
CategoriesBusiness & Finance

CPQ stands for Configure, price, quote, a marketing & advertising abbreviation.

Sales software that helps reps assemble valid product configurations, apply pricing and discount rules, and generate accurate quotes and proposals, especially for complex products with many options.

Example: With CPQ, reps can't quote a discount above 15% without manager approval.

Usage notes

CPQ tools typically integrate with CRM and billing systems to pass approved quotes into contracts and invoices.

More marketing & advertising abbreviations

  • CPCV – Cost per completed view
  • CPE – Cost per engagement
  • CPI – Cost per install
  • CPL – Cost per lead
  • CPM – Cost per mille
  • CPP – Cost per point
  • CPV – Cost per view
  • CRM – Customer relationship management
  • CSAT – Customer satisfaction score
  • CTA – Call to action
  • CTOR – Click-to-open rate
  • CTR – Click-through rate

See all 111 marketing & advertising abbreviations →

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