CPV

Business & Finance abbreviation · Marketing & Advertising

CPV
Stands forCost per view
CategoriesBusiness & Finance

CPV stands for Cost per view, a marketing & advertising abbreviation.

Video advertising pricing in which the advertiser pays when a viewer watches a set amount of the ad or interacts with it. On YouTube in-stream ads, a view typically counts after 30 seconds, or the whole ad if shorter.

Example: The pre-roll ran at a CPV of four cents.

Usage notes

Definitions of a "view" differ by platform, so CPV figures from YouTube, Meta and TikTok are not directly comparable. Video completion rates are tracked alongside CPV to judge creative quality.

More marketing & advertising abbreviations

  • CPE – Cost per engagement
  • CPI – Cost per install
  • CPL – Cost per lead
  • CPM – Cost per mille
  • CPP – Cost per point
  • CPQ – Configure, price, quote
  • CRM – Customer relationship management
  • CSAT – Customer satisfaction score
  • CTA – Call to action
  • CTOR – Click-to-open rate
  • CTR – Click-through rate
  • CTV – Connected TV

See all 111 marketing & advertising abbreviations →

Edited by the AbbreviationList.com team. Spotted an error or a missing meaning? Contact us.