ARPU
Technology & Computing abbreviation · Telecom
| Stands for | Average revenue per user |
|---|---|
| Categories | Technology & Computing |
ARPU stands for Average revenue per user, a telecom abbreviation.
Key financial measure in telecom and online services, calculated as total revenue divided by the number of subscribers over a period, usually a month. It shows how much each customer is worth on average.
Example: The carrier's postpaid phone ARPU rose after it added streaming bundles to premium plans.
Usage notes
Analysts compare ARPU between prepaid and postpaid customers and across countries; it is far higher in the United States than in India, for example. Operators raise ARPU by upselling larger data plans, 5G and bundled services. Social media and gaming companies also report ARPU.
Related abbreviations
More telecom abbreviations
- 802.11n – IEEE 802.11n (High Throughput Wi-Fi)
- A2P – Application-to-person
- ADSL – Asymmetric digital subscriber line
- AM – Amplitude modulation
- AMPS – Advanced Mobile Phone System
- APN – Access Point Name
- BT – British Telecom (BT Group)
- BTS – Base transceiver station
- CBRS – Citizens Broadband Radio Service
- CDMA – Code-division multiple access
- CLI – Calling line identification
- CPE – Customer premises equipment