ROPO
Business & Finance abbreviation · E-commerce & Retail
| Stands for | Research online, purchase offline |
|---|---|
| Categories | Business & Finance |
ROPO stands for Research online, purchase offline, an e-commerce & retail abbreviation.
Shopping pattern in which consumers research products online but buy them in a physical store, also called webrooming.
Example: Our ROPO analysis shows search ads drive many in-store sales we never credited.
Usage notes
The reverse pattern, examining products in a store and buying online, is called showrooming.
Related abbreviations
More e-commerce & retail abbreviations
- PLP – Product listing page
- PLU – Price look-up code
- POD – Print on demand
- POS – Point of sale
- PSP – Payment service provider
- PWP – Purchase with purchase
- RPV – Revenue per visitor
- RRP – Recommended retail price
- RTO – Return to origin
- S&H – Shipping and handling
- SPSF – Sales per square foot
- SRP – Suggested retail price