PMM
Business & Finance abbreviation · Job Title
| Stands for | Product marketing manager |
|---|---|
| Categories | Business & Finance |
PMM stands for Product marketing manager, a job title abbreviation.
Marketer who brings products to market by defining positioning and messaging, researching customers and competitors, planning launches and equipping sales teams with materials. PMMs connect product management, marketing and sales.
Example: Our PMM rewrote the pricing page and the sales deck before the enterprise launch.
Usage notes
Product marketing is particularly established in software companies, where PMMs often own competitive intelligence and sales enablement. The role differs from product manager, which defines what is built. Senior versions include director of product marketing.