KRA
Business & Finance abbreviation · Management & Strategy
| Stands for | Key result area |
|---|---|
| Categories | Business & Finance |
KRA stands for Key result area, a management & strategy abbreviation.
Broad area of responsibility in which a job holder or team is expected to deliver results, such as revenue growth, customer satisfaction or compliance. KRAs define what a role is accountable for, and KPIs are then set within each area to measure performance.
Example: Her three KRAs as branch manager are deposit growth, audit compliance and staff development.
Usage notes
Particularly common in performance appraisal systems in India, South Africa and the Middle East. A job description might list four to six KRAs, each weighted for the annual review. KRA should not be confused with KRI (key risk indicator), a risk-management measure.
Related abbreviations
More management & strategy abbreviations
- GRC – Governance, risk and compliance
- GTM – Go-to-market
- HiPPO – Highest paid person's opinion
- ITT – Invitation to tender
- JV – Joint venture
- KPI – Key performance indicator
- KRI – Key risk indicator
- KT – Knowledge transfer
- LOB – Line of business
- MBO – Management by objectives
- MBWA – Management by walking around
- MECE – Mutually exclusive, collectively exhaustive