HiPPO
Business & Finance abbreviation · Management & Strategy
| Stands for | Highest paid person's opinion |
|---|---|
| Categories | Business & Finance |
HiPPO stands for Highest paid person's opinion, a management & strategy abbreviation.
Tendency for meeting decisions to follow the view of the most senior or highest-paid person present rather than data or evidence. Product managers and data teams use the term, often humorously, when arguing for experiments and A/B testing.
Example: Let's run the test instead of deferring to the HiPPO on the new homepage layout.
Usage notes
Web-analytics author Avinash Kaushik popularized the phrase in the mid-2000s, and it spread through technology companies. It is usually written with a lowercase i to evoke the animal. Critics use it to describe cultures in which rank outweighs evidence.
Related abbreviations
More management & strategy abbreviations
- ERM – Enterprise risk management
- ERP – Enterprise resource planning
- ESG – Environmental, social and governance
- FMEA – Failure mode and effects analysis
- GRC – Governance, risk and compliance
- GTM – Go-to-market
- ITT – Invitation to tender
- JV – Joint venture
- KPI – Key performance indicator
- KRA – Key result area
- KRI – Key risk indicator
- KT – Knowledge transfer