EDLP
Business & Finance abbreviation · E-commerce & Retail
| Stands for | Everyday low pricing |
|---|---|
| Categories | Business & Finance |
EDLP stands for Everyday low pricing, an e-commerce & retail abbreviation.
Retail pricing strategy that keeps prices consistently low instead of running frequent temporary sales, reducing advertising and promotional costs and making demand more predictable.
Example: Their EDLP approach means there's no point waiting for a sale.
Usage notes
Walmart is the classic EDLP retailer. The opposite strategy, "high-low" pricing, uses higher regular prices with deep periodic promotions, as in many department stores.
Related abbreviations
More e-commerce & retail abbreviations
- BSR – Best Sellers Rank
- COD – Cash on delivery
- CPG – Consumer packaged goods
- CRO – Conversion rate optimization
- DOA – Dead on arrival
- EAS – Electronic article surveillance
- EPOS – Electronic point of sale
- EUC – Excellent used condition
- FBA – Fulfillment by Amazon
- FBM – Fulfilled by merchant
- FMCG – Fast-moving consumer goods
- FNSKU – Fulfillment network stock keeping unit