WoW

Business & Finance abbreviation · Accounting

WoW
Stands forWeek over week
CategoriesBusiness & Finance

WoW stands for Week over week, an accounting abbreviation also used in measurement.

Percentage change in a metric compared with the previous week, common in e-commerce, app analytics, retail sales tracking and marketing dashboards. It helps teams spot quick shifts in demand or the impact of campaigns.

Example: Checkout conversions dropped 8 percent WoW after the payment provider outage.

Usage notes

Also written W/W or w/w. Retailers often compare a week with the same week last year instead, to account for holidays and seasonality. In texting and gaming, WoW means "wow" or the game World of Warcraft.

More accounting abbreviations

  • ABC – Activity-based costing
  • AFS – Available for sale
  • AICPA – American Institute of Certified Public Accountants
  • AJE – Adjusting journal entry
  • AOCI – Accumulated other comprehensive income
  • AP – Accounts payable
  • AR – Accounts receivable
  • ASC – Accounting Standards Codification
  • ASU – Accounting Standards Update
  • B/S – Balance sheet
  • BEP – Break-even point
  • BV – Book value

See all 95 accounting abbreviations →

Edited by the AbbreviationList.com team. Spotted an error or a missing meaning? Contact us.