D2C
Business & Finance abbreviation · Marketing & Advertising
| Stands for | Direct-to-consumer |
|---|---|
| Categories | Business & Finance |
D2C stands for Direct-to-consumer, a marketing & advertising abbreviation.
Spelling of direct-to-consumer favored in India, the UK and in manufacturing and technology circles, describing brands that sell straight to shoppers online instead of relying on distributors and retailers.
Example: The D2C skincare startup launched on its own site before listing on marketplaces.
Usage notes
India saw a boom in D2C brands in the late 2010s and 2020s across beauty, electronics and eyewear, often funded by venture capital and later expanding into physical stores. The meaning is the same as DTC; usage differs by region and industry.